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A Study on the marketing system of selected vegetables in Cavite / by Rowena T. Cueno.

By:

Cueno, Rowen T [author]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, 1990. Cavite State University- Main Campus,Description: 71p. : ill. ; 28 cm. illustrations ; cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

381.415 C89 1990

Online resources:

View Abstract

Abstract: Cueno, Rowena Tepora, Don Severino Agricultural College, Indang, Cavite, April 1989. "A Study on the Marketing System of Selected Vegetables in Cavite." Adviser: Dr. Maria A. Ersando. The study was conducted in four selected towns of Cavite namely: Indang, Mendez, Tanza and Naic to determine the marketing system employed in vegetable marketing which includes marketing functions/practices, costs, margins, channels and problems by both vegetable producers and buyers. A total of 60 producers and 40 vegetable buyers were included in the sample. The different practices commonly employed by vegetable producers were sorting and grading, storing, packaging and transporting, selling and market information. Vegetable buyers who were categorized as wholesaler-retailers, assembler-wholesalers, wholesalers and retailers performed different marketing practices such as packaging, grading and ,standardization, buying, selling transporting and market information. As regards the marketing margin of leguminous and root vegetables, retailers obtained the highest marketing margin followed by assembler-wholesalers. The assembler-wholesalers and retailers, on the other hand, got the highest marketing margin for root vegetables followed by wholesalers. The marketing channels for different types and kinds of vegetables vary. There were six possible channels for lima beans and radish while tomato, mustard, string beans had eight channels. On the other hand, pechay, onion and bitter gourd passed through nine channels. The most common problems cited by the producers were: low prices for their produce, high perishability of the products, non payment of debt by outlets, lack of capital and storage facilities. Buyers had almost the same problems with the producers except for low prices of their products and lack of capital.

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Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	381.415 C89 1990 (Browse shelf(Opens below))		Room use only	T-1075		00002123

Thesis (BSA - - Agricultural Economics) Don Severino Agricultural College.

Includes bibliographical references.

Cueno, Rowena Tepora, Don Severino Agricultural College, Indang, Cavite, April 1989. "A Study on the Marketing System of Selected Vegetables in Cavite." Adviser: Dr. Maria A. Ersando.
The study was conducted in four selected towns of Cavite namely: Indang, Mendez, Tanza and Naic to determine the marketing system employed in vegetable marketing which includes marketing functions/practices, costs, margins, channels and problems by both vegetable producers and buyers. A total of 60 producers and 40 vegetable buyers were included in the sample. The different practices commonly employed by vegetable producers were sorting and grading, storing, packaging and transporting, selling and market information. Vegetable buyers who were categorized as wholesaler-retailers, assembler-wholesalers, wholesalers and retailers performed different marketing practices such as packaging, grading and ,standardization, buying, selling transporting and market information. As regards the marketing margin of leguminous and root vegetables, retailers obtained the highest marketing margin followed by assembler-wholesalers. The assembler-wholesalers and retailers, on the other hand, got the highest marketing margin for root vegetables followed by wholesalers. The marketing channels for different types and kinds of vegetables vary. There were six possible channels for lima beans and radish while tomato, mustard, string beans had eight channels. On the other hand, pechay, onion and bitter gourd passed through nine channels. The most common problems cited by the producers were: low prices for their produce, high perishability of the products, non payment of debt by outlets, lack of capital and storage facilities. Buyers had almost the same problems with the producers except for low prices of their products and lack of capital.

Submitted to the University Library April 20, 1990 T-1075