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A Study on the marketing system of some selected fruits in upland Cavite / by Reggie R. Mojica.

By:

Mojica, Reggie R [author]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, 1990. Cavite State University- Main Campus,Description: 60p. : ill. ; 28 cm. illustrations ; cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

380.141 M72 1990

Online resources:

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Abstract: MOJICA, REGGIE y RAMOS, Don Severino Agricultural College, Indang, Cavite, "A Study on the Marketing System of Some Selected Fresh Fruits in Upland Cavite". Mrs. Nelia E. Feranil, Adviser. This study aimed primarily to determine the: (1) marketing practices employed by the respondents; (2) marketing channel in marketing fresh fruits; (3) cost of marketing fruits; (4) marketing margin at different channels; and (5) problems encountered in marketing fresh fruits. The study was conducted in four towns of Cavite such as Silang, Tagaytay, Mendez, and Indang. One hundred respondents, 60 fruit producers and 40 fruit buyers were selected using simple random sampling technique. The age and number of dependents of the buyers were higher than those of the producers. The educational attainment and experiences of the producers were generally higher than those of the buyer respondents. Among the different fruits produced by the respondents were papaya, pineapple and banana. The marketing practices employed by the producers were harvesting, hauling and delivery, grading and standardization, preparing for market, selling and market-information. Likewise, buyers also employed different practices such as buying, selling, transporting, financing, risk-bearing, and market information. Farmers revealed that they sold their produce either by picked-up and delivery method to assembler-wholesalers, wholesaler-retailers, retailers and consumers. Farmer producers received the highest price of fruits from the retailers while they obtained lowest price from the assembler-wholesalers. Considering the marketing cost, transportation had the highest cost. On the average, the retailers incurred the highest marketing cost on all fruits. Highest net marketing margin of papaya was obtained by the wholesaler-retailers and retailers for pineapple and banana. 'Farm and retail prices of papaya was found to have significant relationship. Those of banana and pineapple, on the other hand, were found to be not significant. The most common problems enumerated by the respondents were low prices received for the produce, poor roads, perishability of the products price fluctuation, slow disposal of the product and competition among other sellers on the individual sale of their products.

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Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	380.141 M72 1990 (Browse shelf(Opens below))		Room use only	T-1078		00002124

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Previous	380.1 T87 2001 Philtranco service enterpises Inc., Pasay City /	380.1 V66 2007 Marketing strategies of party needs shops in different areas of Cavite /	380.109 G16 2006 Aei vegetable trading /	380.141 M72 1990 A Study on the marketing system of some selected fruits in upland Cavite /	380.141 Oc1 1982 A Comparative study on the cost and return of wholesaling and retailing of fruit and vegetables in Cavite City /	380.141 P64 2009 The salability and market acceptability of Aguinaldo blend coffee to consumers /	380.141 R85 1975 The Retailing of fresh fruits and vegetables in the public market of Cavite City /	Next

Thesis (BSA - - Agriculturl Economics) Don Severino Agricultural College.

Includes bibliographical references.

MOJICA, REGGIE y RAMOS, Don Severino Agricultural College, Indang, Cavite, "A Study on the Marketing System of Some Selected Fresh Fruits in Upland Cavite". Mrs. Nelia E. Feranil, Adviser.
This study aimed primarily to determine the: (1) marketing practices employed by the respondents; (2) marketing channel in marketing fresh fruits; (3) cost of marketing fruits; (4) marketing margin at different channels; and (5) problems encountered in marketing fresh fruits. The study was conducted in four towns of Cavite such as Silang, Tagaytay, Mendez, and Indang. One hundred respondents, 60 fruit producers and 40 fruit buyers were selected using simple random sampling technique. The age and number of dependents of the buyers were higher than those of the producers. The educational attainment and experiences of the producers were generally higher than those of the buyer respondents. Among the different fruits produced by the respondents were papaya, pineapple and banana. The marketing practices employed by the producers were harvesting, hauling and delivery, grading and standardization, preparing for market, selling and market-information. Likewise, buyers also employed different practices such as buying, selling, transporting, financing, risk-bearing, and market information. Farmers revealed that they sold their produce either by picked-up and delivery method to assembler-wholesalers, wholesaler-retailers, retailers and consumers. Farmer producers received the highest price of fruits from the retailers while they obtained lowest price from the assembler-wholesalers. Considering the marketing cost, transportation had the highest cost. On the average, the retailers incurred the highest marketing cost on all fruits. Highest net marketing margin of papaya was obtained by the wholesaler-retailers and retailers for pineapple and banana. 'Farm and retail prices of papaya was found to have significant relationship. Those of banana and pineapple, on the other hand, were found to be not significant. The most common problems enumerated by the respondents were low prices received for the produce, poor roads, perishability of the products price fluctuation, slow disposal of the product and competition among other sellers on the individual sale of their products.

Submitted to the University Library April 26, 1990 T-1078