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Determinants of brand choice on cosmetics among millennials in selected cities of Cavite / by Audyssa B. Auditor, Maeden Joy D. Perey, and Carla Jane M. Villa.

By:

Auditor, Audyssa B [author]

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Material type: Text

TextLanguage: English Publication details: Indang, Cavite, 2018. Cavite State University- Main Campus,Description: xii, 57 p. : ill. ; 28 cm. illustrations ; cmContent type:

text

Media type:

unmediated

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volume

Subject(s):

DDC classification:

658.8 Au1 2018

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View abstract and table of contents

Production credits:

College of Economics, Management and Development Studies (CEMDS), Department of Management

Abstract: AUDITOR, AUDYSSA B., PEREY, MAEDEN JOY D., VILLA, CARLA JANE M., DETERMINANTS IF BRAND CHOICE ON COSMETICS AMONG MILLENIALS IN SELECTED CITIES OF CAVITE Undergraduate Thesis, Bachelor of Science in Business Management major in Marketing Management. Cavite State University, lndang, Cavite. January 2019. Adviser: Ms. Tania Marie P. Melo. The study was conducted to present and discuss the determinants of brand choice on cosmetics among millennial in selected cities of Cavite. Specifically, it also sought to answers the following: determine the socio-demographic profile of the participants in terms of age, educational attainment and monthly allowance allotted for cosmetics; determine the frequently used cosmetics brand of the participants; determine the factor that greatly affect the brand choice of the participants; and determine if there is a significant difference on identified factors when grouped according to profile. A self-made questionnaire was used to collect data for this study. The survey questionnaires were given to selected millennial women in selected cities of Cavite. The average age of the participants was 24 years old. Based on the results, majority of the participants belonged to the age bracket 21- 25 years of age (37%). Most of them finished their college education and had monthly allowance allotted for cosmetics of P500.00 to P600.00. Among the brands, Maybelline is the most frequently used cosmetic brand by millennial. Among the identified factors, product-related such as price, quality, packaging and promotion greatly affect the choice of Millennial on cosmetic brand. The results imply that there is no significant difference between the identified factors when grouped according to profile.

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Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 Au1 2018 (Browse shelf(Opens below))		Room use only	T-8035		00017483

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Theses (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS), Department of Management

AUDITOR, AUDYSSA B., PEREY, MAEDEN JOY D., VILLA, CARLA JANE M., DETERMINANTS IF BRAND CHOICE ON COSMETICS AMONG MILLENIALS IN SELECTED CITIES OF CAVITE Undergraduate Thesis, Bachelor of Science in Business Management major in Marketing Management. Cavite State University, lndang, Cavite. January 2019. Adviser: Ms. Tania Marie P. Melo.

The study was conducted to present and discuss the determinants of brand choice on cosmetics among millennial in selected cities of Cavite. Specifically, it also sought to answers the following: determine the socio-demographic profile of the participants in terms of age, educational attainment and monthly allowance allotted for cosmetics; determine the frequently used cosmetics brand of the participants; determine the factor that greatly affect the brand choice of the participants; and determine if there is a significant difference on identified factors when grouped according to profile.

A self-made questionnaire was used to collect data for this study. The survey questionnaires were given to selected millennial women in selected cities of Cavite. The average age of the participants was 24 years old.

Based on the results, majority of the participants belonged to the age bracket 21- 25 years of age (37%). Most of them finished their college education and had monthly allowance allotted for cosmetics of P500.00 to P600.00. Among the brands, Maybelline is the most frequently used cosmetic brand by millennial. Among the identified factors, product-related such as price, quality, packaging and promotion greatly affect the choice of Millennial on cosmetic brand. The results imply that there is no significant difference between the identified factors when grouped according to profile.

Submitted to the University Library March 28, 2019 T-8035