Customer retention strategies of Gerbag Industrial Technologies Philippines / Irish Jane B. Cuballes.
Material type:
TextLanguage: English Publication details: Indang, Cavite, 2018. Cavite State University- Main Campus,Description: xii, 26 p. : ill. ; 28 cm. illustrations ; cmContent type: - text
- unmediated
- volume
- 658.812 C91 2018
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Theses / Manuscripts
|
Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 658.812 C91 2018 (Browse shelf(Opens below)) | Room use only | CS-554 | 00017792 |
Case Study (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University
Includes bibliographical references.
CUBALLES, IRISH JANE B.Customer Retention Strategies of Gerbag Industrial Technologies Philippines. Undergraduate Case Study. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. July 2018. Adviser: Prof Lina C. Abogadie
The case study was conducted from February 12, 2018 to April 10, 2018 at Gerbag Industrial Technologies Philippines located at # 39, Trifianes St. Upper Bicutan, Taguig City. The study determined the customer retention strategies of Gerbag Industrial Technologies Philippines. Specifically, it aimed to describe the profile and operations of Gerbag Industrial Technologies Philippines.; identify the customer retention strategies of the company; analyze the firm's customer retention strategies using strengths, weaknesses, opportunities, and threats (SWOT) analysis; and identify the problems encountered in retaining their customers in order to recommend feasible solutions on the problems identified_ Data and information were gathered from the manuals, observations and interviews with the authorized personnel of the firm. Other information were collected from the files of the company. Reading materials and other related articles and paper works from the company were also collected. The customer retention strategies practiced by the firm were implemented by well-trained and long-experience personnel. It had visitation to customers; had qualified contact person who can easily negotiate with the clients; and provided immediate assistance to clients experiencing sudden power outage and shut down.
Submitted to the University Library August 22, 2018 CS-554