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Knowledge-based marketing : the twenty-first century competitive edge / Ian Chaston.
Material type:
TextPublication details: London : Sage Pub., c2004.Description: xi, 274p. : ill. ; 24 cmISBN: - 1412900034
| Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Room Use Section | 20041104 | HF5415 | Available | mma | 16739 |
References : p. 254 - 257.