Communication network and some factors in agricultural technology adoption in the Kao Hin Sorn Research and Development Project, Eastern Region of Thailand / by Narong Sompong

By: Material type: TextTextLanguage: English Publication details: Los Baños, Laguna, 1991. Cavite State University- Main Campus,Description: 262 pages : illustrations ; 28 cmContent type:
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Subject(s): DDC classification:
  • 621.382 So5 1991
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Abstract: SOMPONG, NARONG. University of the Philippines Los Banos, April, 1991. Communication Network and Some Factors in Agricultural Technology Adoption in the Kao Hin Sorn Research and Development Project, Eastern Region of Thailand. Major Professor. Dr. Felix Librero This study investigated the communication networks and factors related to agricultural technology adoption among the respondents of two villages of Kao Hin Sorn Research and Development Project area in Thailand. Its major objective was to determine the relationship of three factors: communication network, individual characteristics and media exposure and agricultural technology adoption. Both direct and indirect influence of the three factors toward the KARDC’s agricultural technology adoption were studied. All of the heads of households in the two selected villages were respondents of this study. These respondents were interviewed using an interview schedule with five parts. The first part asked about the respondents’ demographic, socio-economic and agricultural characteristics. The second part sought information on media ownership and media exposure. The third part stressed the who-to-whom sociometry to identify the communication links of the individual with the others in 3 networks. The fourth part dealt with characteristics of agricultural technology based on the respondents’ perception of these technologies. The last part asked about farmers’ practices of the selected agricultural technologies promoted by KARDC within the fiscal year 19868-1989. The network analysis was accomplished with the UCINET program while the descriptive statistics and hypotheses testing used the SPSS/PC + program. The researcher found that there were significant differences in interpersonal communication network indices between the two villages for betneeness, openess and diversity. There were no significant differences in connectedness and integration. This was Significant in that respondents differed mostly in socio-economic and agricultural characteristics. Correlation analysis revealed that some variables of individual characteristics had a significant relationship with some variables of the interpersonal communication network indices at the 0.05 level specifically, betweenness and connectedness had a positive correlation with income, organization memberships and irrigation system. Farm Ownerships were correlated with connectedness. Openness was correlated with electricity available and plant cultivation.
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 621.382 So5 1991 (Browse shelf(Opens below)) Link to resource Room use only T-1395 00002288

Thesis (Ph.D. - - Development Communication) University of the Philippines, College, Laguna.

Includes bibliographical references.

.

SOMPONG, NARONG. University of the Philippines Los Banos, April, 1991. Communication Network and Some Factors in Agricultural Technology Adoption in the Kao Hin Sorn Research and Development Project, Eastern Region of Thailand. Major Professor. Dr. Felix Librero

This study investigated the communication networks and factors related to agricultural technology adoption among the respondents of two villages of Kao Hin Sorn Research and Development Project area in Thailand. Its major objective was to determine the relationship of three factors: communication network, individual characteristics and media exposure and agricultural technology adoption. Both direct and indirect influence of the three factors toward the KARDC’s agricultural technology adoption were studied.

All of the heads of households in the two selected villages were respondents of this study. These respondents were interviewed using an interview schedule with five parts. The first part asked about the respondents’ demographic, socio-economic and agricultural characteristics. The second part sought information on media ownership and media exposure. The third part stressed the who-to-whom sociometry to identify the communication links of the individual with the others in 3 networks. The fourth part dealt with characteristics of agricultural technology based on the respondents’ perception of these technologies. The last part asked about farmers’ practices of the selected agricultural technologies promoted by KARDC within the fiscal year 19868-1989. The network analysis was accomplished with the UCINET program while the descriptive statistics and hypotheses testing used the SPSS/PC + program.

The researcher found that there were significant differences in interpersonal communication network indices between the two villages for betneeness, openess and diversity. There were no significant differences in connectedness and integration. This was Significant in that respondents differed mostly in socio-economic and agricultural characteristics.

Correlation analysis revealed that some variables of individual characteristics had a significant relationship with some variables of the interpersonal communication network indices at the 0.05 level specifically, betweenness and connectedness had a positive correlation with income, organization memberships and irrigation system. Farm Ownerships were correlated with connectedness. Openness was correlated with electricity available and plant cultivation.

Submitted to the University Library 01/07/1994 T-1395

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