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Marketing principles / Bern Wisner.
Material type:
TextPublication details: Bend, Oregon : Daniel Spencer Pub., c1991.Description: xviii, 508p. : col. ill. ; 28 cmISBN: - 0936496169
| Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Room Use Section | 20060120 | HF5415 | Available | apd | 23021 |
Glossary : p. 483 - 495. Includes bibliographical references and index.