Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

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Material type: Text

TextPublication details: New York : McGraw-Hill, c2008.Edition: 8th edDescription: xxi, 555p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20081209			HF5415.3	Available	mma		68435

Glossary : p. 529 - 540. Includes references and index.