Marketing : an introduction / Philip Lotler, Gary Armstrong.

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Material type: Text

TextPublication details: Englewood Cliffs, N. J. : Prentice Hall, c1990.Edition: 2nd edDescription: xxiv, 592p. : col. ill. ; 28 cISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20060120			HF5415	Available	apd		25747

Glossary : p. 548 - 559. Includes bibliographical references.