Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type: TextPublication details: New York : The Dryden Press, c1997.Edition: 4th edDescription: xxiv, 589p. : col. ill. ; 26 cmISBN:- 0030103525
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Books | Ladislao N. Diwa Memorial Library Room Use Section | 20060120 | HF5415 | Available | apd | 27824 |
Glossary : p. 570 - 577. Includes index.