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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Material type: TextTextPublication details: New York : The Dryden Press, c1997.Edition: 4th edDescription: xxiv, 589p. : col. ill. ; 26 cmISBN:
  • 0030103525
Subject(s):
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Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 20060120 HF5415 Available apd 27824

Glossary : p. 570 - 577. Includes index.

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