Image from Amazon.com
Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextPublication details: Forth Worth : Dryden Press, c1997.Edition: 4th edDescription: xxiv, 589p. : col. ill. ; 26 cISBN: - 0030103525
| Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
Books
|
Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HF5415.123 | Available | apd | 55699 |
Glossary : p. 570 - 577. Includes bibliographical references and index.