Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Material type: TextPublication details: Cincinnati, Ohio : South-Western College Pub, c1998.Edition: 4th edDescription: xxxviii, 693p. : col. ill. ; 28 cmISBN:- 0538870117
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 19990811 | HF5415 | Available | apd | 24913 |
Glossary : p. 640 - 652. Endnotes: p. 653-669.