Marketing : creating value for customers / Gilbert A. Churchill, J. Paul Peter.
Material type: TextPublication details: Ill. : Richard D. Darwin, c1995.Description: xix, 703p. : col. ill. ; 26 cmISBN:- 0256125392
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HF5415 | Available | apd | 57400 |
Glossary : p. 675 - 684. Includes index.