Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan.

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Material type: Text

TextPublication details: Boston : Allyn and Bacon, c1990.Edition: 4th edDescription: xxiv, 790p. : col. ill. ; 26 cISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20060120			HF5415	Available	apd		21802

Glossary : p. 743 - 757. References : p. 758 - 767.