Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

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Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western Pub, c1994.Edition: 2nd edDescription: xxxii, 846p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	19990811			HF5415	Available	apd		24914

Glossary : p. 789-803. Includes bibliographical references.