The Global marketing imperative / Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant.

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Material type: Text

TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1995.Description: viii, 308p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	19990811			HF1416	Available	apd		24902

Includes index.