Marketing management : analysis, planning, implementation and control / Philip Kotler.
Material type: TextPublication details: Englewood Cliffs, N. J. : Prentice Hall, c1988.Edition: 6th edDescription: xxi, 776 p. : col. ill. ; 24 cmISBN:- 0135561507
- HF5415.13 K84 1988
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.13 K84 1988 (Browse shelf(Opens below)) | Available | 25748 | 00019441 |
Includes bibliographical references and index.
Donated by Ohio State University 01/20/2006 25748