Media math : basic techniques of media evaluation / Robert W. Hall.
Material type: TextPublication details: Ill. : NTC Business Books, c1991.Edition: 2nd edDescription: vii, 179p. : ill. ; 28 cmContent type:- text
- unmediated
- volume
- 0844231282
- HF5826.5 H15 1991
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5826.5 H15 1991 (Browse shelf(Opens below)) | Room use only | 18905 | 00019659 |
Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Reserve Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)
RUS HF5718.22 P92 2017 Presentation skills / | RUS HF5718.22 W15 2010 How to give a pretty good presentation : a speaking survival guide for the rest of us / | RUS HF5823.0 N98 1993 Advertising : planning, implementation, and control / | RUS HF5826.5 H15 1991 Media math : basic techniques of media evaluation / | RUS HF5827.2 T75 1996 The New positioning : the latest on the world's #1 business strategy / | RUS HF5827.4 H81 1995 Co-op advertising : the authoritative guide to promotional allowance marketing for advertisers, retailers and distributors / | RUS HF54715.123 An2 2019 Advertising, promotion, and other aspects of integrated marketing communications / |
Includes index.
Donated by Ohio State University 18905