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The practice of marketing management : analysis, planning and implementation / William A. Cohen.
Material type:
TextPublication details: New York : Macmillan Pub., c1991.Edition: 2nd edDescription: xx, 693 p.+ : ill. ; 24 cmISBN: - 0023231718
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Ladislao N. Diwa Memorial Library Room Use Section | 20060120 | HF5415.13 | Available | apd | 25508 |
Glossary : p. G1 - G16. Includes index.