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Co-op advertising : the authoritative guide to promotional allowance marketing for advertisers, retailers and distributors / Robert F. Houk.
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1995.Description: xix, 226 p. : ill. ; 23 cmContent type: - text
- unmediated
- volume
- 0844234176
- HF5827.4 H81 1995
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
|
Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5827.4 H81 1995 (Browse shelf(Opens below)) | Room use only | 24909 | 00020080 |
"Published in conjunction with the Association of National Advertisers, Inc., by NTC Business Books."
Includes bibliographical references and index.
Purchased 24909