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International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
Material type:
TextPublication details: Fort Worth : The Dryden Press, c1995.Description: xxix, 815p. : col. ill. ; 25 cmISBN: - 0030983428
| Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Room Use Section | 20071220 | HF1416 | Available | mma | 40308 |
Includes bibliographical references and index.