Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch ... [et al.].
Material type: TextPublication details: Singapore : Prentice Hall, c1996.Description: xi, 507 p. : ill. ; 24 cmISBN:- 0135770572
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HF5415.13 | Available | apd | 40429 |
Includes bibliographical references and index.