Consumer behavior : implications for marketing strategy / Cathy M. Neal, Pascal Quester, Del Hawkins.

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Material type: Text

TextPublication details: New York : Irwin/McGraw Hill, c1999.Edition: 2nd edDescription: xiv, various paging : col. ill. ; 2ISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20071220			HF5415.2	Available	apd		40375

Includes bibliographical references and index.