A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

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Material type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin McGraw-Hill, c2000.Edition: 8th edDescription: xviii, 318 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20071123			HF5415.13	Available	mma		44089

Includes bibliographical references and index.