Strategic marketing / David W. Cravens.

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Material type: Text

TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill, c2000.Edition: 6th edDescription: xvi, 752p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20071123			HF5415.135	Available	apd		46888

Includes index.