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Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.
Material type:
TextPublication details: New York : Houghton Mifflin, c2004.Description: xxi, 697 p. : ill. ; 25 cmISBN: - 0618264825
- HF5415.32 H85 2004
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Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5415.32 H85 2004 (Browse shelf(Opens below)) | Room use only | 23197 | 00021202 | |||
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.32 H85 2004 (Browse shelf(Opens below)) | c2 | Available | 41020 | 00021203 |
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| RUS HF5415.13 K84 1997 Marketing management : analysis, planning, implementation and control / | RUS HF5415.13 K84 2003 Marketing management / | RUS HF5415.13 K84m 2003 Marketing management / | RUS HF5415.32 H85 2004 Consumer behavior / | RUS HF5415.32 L92 1993 Consumer behavior : concepts and applications / | RUS HF5415.32 M87 1998 Consumer behavior / | RUS HF5415.32 Sch3 1991 Consumer behavior / |
Includes bibliographical references.
Donated by Ohio State University 11/23/2007 41020 copy 2