Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Material type: TextPublication details: New York : Prentice Hall, c2004.Edition: 8th edDescription: xxii, 587 p. : ill. ; 24 cmISBN:- 8120323505
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Books | Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HF5415.32 | Available | apd | 40951 |
Glossary : p. G1 - G12. Includes bibliographical references and index.