Marketing channels / edited by Anne T. Coughlan.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2001.Description: xviii, 590 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0130127728
- HF5415.129 M34 2001
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.129 M34 2001 (Browse shelf(Opens below)) | Room use only | 16210 | 00077452 |
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RUS HF5415.123 An2 2019 Advertising, promotion, and other aspects of integrated marketing communications / | RUS HF5415.123 B93 1998 Introduction to marketing communication : an integrated approach / | RUS HF5415.123 T41 2022 Strategic communications : for PR, social media and marketing / | RUS HF5415.129 M34 2001 Marketing channels / | RUS HF5415.129 Sa5 2022 Multi-channel marketing / | RUS HF5415.1263 B75 2014 Business-to-business marketing / | RUS HF5415.1265 D56 2018 Digital marketing for executives and managers / |
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