Depiction of positive Filipino values and characteristics in the music video "Ang Huling El Bimbo" as percieved by the younger and older generations / by Karen Ann C. Castillo and Leslie Ann L. Nuetsro.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite, 2006. Cavite State University- Main Campus,Description: xii, 58 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 163.45  C26 2006
Online resources: Production credits:
  • College of Arts and Science (CAS)
Abstract: CASTILLO, KAREN ANN C. and LESLIE ANNE L. NUESTRO. Depiction of Positive Filipino Values and Characteristics in the Music Video `Ang Huling El Bimbo' as Perceived by the Younger and Older Generations. Undergraduate Thesis. Bachelor of Arts in Mass Communication major in Journalism. Cavite State University, Indang, Cavite.April 2006. Adviser: Ms. Bettina Joyce P. Ilagan. The study was conducted to describe the positive Filipino values and characteristics depicted in the music video "Ang Huling El Bimbo" as perceived by the younger and older generations. Specifically, it aimed to identify the positive Filipino values and characteristics depicted in the music video "Ang Huling El Bimbo" as perceived by the younger and older generations and find out the similarities/ differences on their perceptions of positive Filipino values and characteristics depicted in the said music video. The researchers invited two groups who represented the younger and older generations. They were asked to view the music video "Ang Huling El Bimbo" and were asked to identify the positive Filipino values and characteristics depicted in it. Results showed that both the younger and older generations perceived the music video to have promoted positive Filipino values and characteristics. Both groups have identified strong friendship bond and pakikisama as the two positive Filipino values most visible in the music video. Both younger and older generations identified strong friendship bond and pakikisama as the two positive Filipino values most visible in the music video. Both younger and older generations identified being friendly as the most visible positive Filipino characteristic depicted in the music video.
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Thesis (BA Mass Communication - - Journalism) Cavite State University.

Includes bibliographical references.

College of Arts and Science (CAS)

CASTILLO, KAREN ANN C. and LESLIE ANNE L. NUESTRO. Depiction of Positive Filipino Values and Characteristics in the Music Video `Ang Huling El Bimbo' as Perceived by the Younger and Older Generations. Undergraduate Thesis. Bachelor of Arts in Mass Communication major in Journalism. Cavite State University, Indang, Cavite.April 2006. Adviser: Ms. Bettina Joyce P. Ilagan.
The study was conducted to describe the positive Filipino values and characteristics depicted in the music video "Ang Huling El Bimbo" as perceived by the younger and older generations. Specifically, it aimed to identify the positive Filipino values and characteristics depicted in the music video "Ang Huling El Bimbo" as perceived by the younger and older generations and find out the similarities/ differences on their perceptions of positive Filipino values and characteristics depicted in the said music video. The researchers invited two groups who represented the younger and older generations. They were asked to view the music video "Ang Huling El Bimbo" and were asked to identify the positive Filipino values and characteristics depicted in it. Results showed that both the younger and older generations perceived the music video to have promoted positive Filipino values and characteristics. Both groups have identified strong friendship bond and pakikisama as the two positive Filipino values most visible in the music video. Both younger and older generations identified strong friendship bond and pakikisama as the two positive Filipino values most visible in the music video. Both younger and older generations identified being friendly as the most visible positive Filipino characteristic depicted in the music video.

Submitted to the University Library 04/24/2006 T-3282

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