Principles of marketing / Cynthia A. Zarate.
Material type: TextLanguage: English Publication details: Quezon City : C & E Publishing, 2014.Edition: First editionDescription: xiii, 113 pages : illustrations ; 22 cmContent type:- text
- unmediated
- volume
- 9789719802181 (pbk)
- HF5415.12 Z1 2014
Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | F RUS HF5415.12 Z1 2014 (Browse shelf(Opens below)) | c1 | Room use only | 77259 | 00078344 | ||
Books | Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | FIL HF5415.12 Z1 2014 (Browse shelf(Opens below)) | c2 | Available | 77260 | 00078345 |
Includes bibliographical reference and index.
Chapter 1. Marketing: an overview -- Chapter 2. Consumer Behavior -- Chapter 3. Business buying behavior -- Chapter 4. Market Segmentation -- Chapter 5. Marketing Mix -- Chapter 6. New Product Development -- Chapter 7. Service Marketing -- Chapter 8. Pricing and Distribution Channels -- Chapter 9 Promotion -- Chapter 10 New Trends in Marketing -- Marketing Activities,
"A work-textbook intended for Business Administration students. The book aims to enhance students' knowledge of the basic principles and foundation of marketing, with emphasis on the 4 P's, namely product, price, placement, and promotion. The book also tackles marketing practices and trends in the Philippines and in the world. Each chapter ends with brief articles on the world's top global brands, most reputable companies, and well-loved Filipino advertisements."--Back cover.
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77259 NEJ PHP 198.00 copy 1 2019-06-482 2019-1-0390
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77260 NEJ PHP 198.00 copy 2 2019-06-482 2019-1-0390