Global tourism : challenge and development / Dr.Sebastian T. Joseph.

Includes bibliographical references and index.

Introduction -- The challenges of globalization on tourism promotion -- Third world political economy of tourism -- The organization of global service in hotel industry -- Marketing management in global tourism -- Global competition among hotels -- Information and communication technologies in tourism -- Planning tourism as an integrated system.

"Tourism is an ancient habit among human beings who wanted to know about places, culture, food and the unknown outside their own known habitats. This habit is growing all over the world because of exposure to media and because of easy and comfortable mode of travel. Things have changed a lot from the days of Marcopolo, who was not only an explorer but father of modern tourism. Global planners and various countries all over the world have for years found that tourism could be utilized for National Development and employment generation. In fact, countries like Italy, Spain, Philippines, Mauritius, Nepal, Greece, Egypt’s National economy depend practically on tourism. The world tourism has become an invaluable source of income numerous for national governments, including India. The exponential growth of tourism has seen tremendous benefits to the economy in a number of ways, such as generation of income, growth and expansion of employment opportunities, mobilization of foreign exchange, social and cultural integration and development of commerce. The book provides a research reference and text for university academics, students, researchers and tourism practitioners involved in all aspects of travel and tourism."--Back cover

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