Marketing management / Greg W. Marshall, Mark W. Johnston.
Material type: TextLanguage: English Publication details: New York, NY : McGraw-Hill Education, c2015Edition: Second editionDescription: xxvi, 504 pages : color illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9781259094979 (paperback)
- 1259094979 (paperback)
- HF5415.13 M35 2015
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.13 M35 2015 (Browse shelf(Opens below)) | Room use only | 76394 | 00077968 |
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RUS HF5415.13 H97 2014 Business marketing management B2B / | RUS HF5415.13 Ia1 2019 Marketing management / | RUS HF5415.13 K12 2017 Marketing management / | RUS HF5415.13 M35 2015 Marketing management / | RUS HF5415.13 M369P41 1999 Basic marketing : a global managerial approach / | RUS HF5415.13 M369P42 1999 Basic marketing : a global-managerial approach / | RUS HF5415.13 P43 2005 Basic marketing : a global managerial approach / |
Includes index.
PART ONE: Discover Marketing Management -- Marketing in Today's Business Milieu -- Elements of Marketing Strategy, Planning, and Competition -- PART TWO: Use Information to Drive Marketing Decisions -- Managing Marketing Information -- Understand Customers: Business-to-Consumer Markets -- Understand Business-to-Business Markets -- Segmentation, Target Marketing, Positioning, and CRM -- PART THREE: Develop the Value Offering - The Product Experience -- Product Strategy and New Product Development -- Build the Brand -- Service as the Core Offering -- PART FOUR: Price and Deliver the Value Offering -- Manage Pricing Decisions -- Manage Marketing Channels and Points of Customer Interface -- PART FIVE: Communicate the Value Offering to Customers -- Promotion Strategy and New Media -- Advertising, Sales Promotion, and Public Relations -- Personal Selling and Direct Marketing -- PART SIX: Bring It All Together - Global and Performance Dimensions -- Understand the Global Marketplace: Marketing Without Borders -- The Marketing Dashboard: Metrics for Measuring Marketing Performance.
Fund 164 Creative Mind Books Center Purchased 10/05/2017 76394 NEJ PHP 3,731.50 2017-09-0991 2017-1-0738