Marketing of services / 3G University, International Institute of Management & Technology Studies, 3G E-Learning.
Material type: TextLanguage: English Publication details: [UAE] : 3G Elearning FZ LLC, c2013Description: 159 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9789382669524 (paperback)
- HD9980.6 T41 2013
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HD9980.6 T41 2013 (Browse shelf(Opens below)) | Room use only | 76408 | 00077982 |
Includes bibliographical references.
Basic of marketing of services -- Consumer behavior in services -- Relationship marketing -- Market segmentation and targeting -- Service recovery -- Service development and design -- Servicescapes -- Managing demand and capacity -- Services marketing communication mix -- Value and price.
Fund 164 Creative Mind Books Center Purchased 10/05/2017 76408 NEJ PHP 2,218.50 2017-09-0991 2017-1-0738