Principles of marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
Material type:
TextPublication details: [Manila, Philippines : Pearson Education South Asia], c2007.Edition: 4th edDescription: xxv, 661 pages : color illustrations, maps ; 28 cmContent type: - text
- unmediated
- volume
- 978981069820
- TX911.3 M3Sh7 2007
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | F RUS TX911.3 M3Sh7 2007 (Browse shelf(Opens below)) | Available | 73245 | 00034556 |
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| F RUS TX911.3 B97 2007 Basic restaurant service : with marketing guide / | F RUS TX911.3 C19 2008 The Hospitality industry : an introduction / | F RUS TX911.3 F75B16 2020 Front office operations : a guide to effective customer service / | F RUS TX911.3 M3Sh7 2007 Principles of marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / | F RUS TX911.3 M27B16 2021 Operations management in hospitality and tourism business / | F RUS TX911.3 M27N13 2018 Food and beverage services NC II : my training guide / | F RUS TX911.3 M27Os5 2019 Fundamentals in lodging operations / |
Includes bibliographical references and indexes.
Fund 164 73245