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Customer service of Toyota Motor Philippines Corporation / Rodalyn T. Cresino.

By:

Cresino, Rodalyn T [author]

Contributor(s):

del Mundo, Cristina R [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2002. Cavite State University- Main Campus,Description: xiii, 99 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 C86 2002

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: CRESINO, RODALYN T. Customer Service of Toyota Motor Philippines Corporation Marketing Division/Customer Service Department. Case Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2002. Adviser: Miss Cristina R. del Mundo. A case study was conducted from November 2001 to January 2002 at Toyota Motor Philippines Corporation Marketing Division, Paranaque, Manila. The study aimed to discuss the organization and management of the Customer Service Department; analyze the various strategies of the firm; identify problems encountered by the firm; and recommend possible solutions to identified problems. The study conducted on the customer service aspects of the firm particularly its type of service, price, and nature of services. The data needed were gathered through personal interviews with the employees and a questionnaire survey of the personnel department. Other information were obtained through pamphlets, brochures, and other reading materials from the company. Several problems were identified during the conduct of the study. The main customer service problem was the explanation of warranty conditions and some back jobs after the service. - With the increasing demand of services, the firm should hire high-skilled personnel and should also conduct seminars and training of dealers in order to have a systematic implementation and explanation of warranty condition and responsibilities. Even though the firm has several ways to sustain Customer Service as number one, and providing good services, it should reinforce the Customer Service Committee's objectives and functions and establish Customer Assistance Hotline or E-mail Address, objectives and functions and establish Customer Assistance Hotline or E-mail Address, include the Customer Relations Office phone number and/or e-mail address in all corporate advertisements.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	658.8 C86 2002 (Browse shelf(Opens below))		Link to resource	Room use only	CS-370		00004692

Case study (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

CRESINO, RODALYN T. Customer Service of Toyota Motor Philippines Corporation Marketing Division/Customer Service Department. Case Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2002. Adviser: Miss Cristina R. del Mundo. A case study was conducted from November 2001 to January 2002 at Toyota Motor Philippines Corporation Marketing Division, Paranaque, Manila.

The study aimed to discuss the organization and management of the Customer Service Department; analyze the various strategies of the firm; identify problems encountered by the firm; and recommend possible solutions to identified problems. The study conducted on the customer service aspects of the firm particularly its type of service, price, and nature of services. The data needed were gathered through personal interviews with the employees and a questionnaire survey of the personnel department. Other information were obtained through pamphlets, brochures, and other reading materials from the company. Several problems were identified during the conduct of the study. The main customer service problem was the explanation of warranty conditions and some back jobs after the service. - With the increasing demand of services, the firm should hire high-skilled personnel and should also conduct seminars and training of dealers in order to have a systematic implementation and explanation of warranty condition and responsibilities. Even though the firm has several ways to sustain Customer Service as number one, and providing good services, it should reinforce the Customer Service Committee's objectives and functions and establish Customer Assistance Hotline or E-mail Address, objectives and functions and establish Customer Assistance Hotline or E-mail Address, include the Customer Relations Office phone number and/or e-mail address in all corporate advertisements.

Submitted to the University Library 05/02/2002 CS-370