Marketing strategies of Trusteeship Plans, Inc. Quezon City / April Ver M. Bringas.

By:

Bringas, April Ver M [author]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, 2002. Cavite State University- Main Campus,Description: x, 50p. : ill. ; 28 cm. illustrations ; cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

338.7 B77 2002

Online resources:

Click here to view thesis abstract and table of contents

Abstract: BRINGAS APRILLE VER MOJICA. Marketing Strategies of Trusteeship Plans, Inc. Case Study, Bachelor of Science in Business Management, major in Economics. Cavite State University, Indang, Cavite, April 2002. Adviser: Mr. Roderick M. Rupido. A three month case study was conducted at 211 Richnark Bldg. Mindanao Ave. Quezon City to enable the student to apply gained knowledge and skills in business in actual operations. The study analyzed the organization, management, marketing of the firm, identify existing problem face by the firm, and recommended feasible solutions. The problem identified in the production was acceptability of the product to the people sometimes the product is not at once acceptable to the people, and some people want the plan but could not afford it. This can be solve if they try to negotiate with them at the proper time when they have enough income so they could afford a plan they want, they can pay the premium after harvest time, they can pay annually or semi-annually TO survive competition, the company should improve promotion and sales talk, the firm should include some promotional strategies, such as giving benefits that the clients and their beneficiaries get.

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Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	338.7 B77 2002 (Browse shelf(Opens below))		Link to resource	Room use only	CS-378		00004698

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Case study (B.S.B.M.--Economics) Cavite State University

Includes bibliographical references.

BRINGAS APRILLE VER MOJICA. Marketing Strategies of Trusteeship Plans, Inc. Case Study, Bachelor of Science in Business Management, major in Economics. Cavite State University, Indang, Cavite, April 2002. Adviser: Mr. Roderick M. Rupido.
A three month case study was conducted at 211 Richnark Bldg. Mindanao Ave. Quezon City to enable the student to apply gained knowledge and skills in business in actual operations. The study analyzed the organization, management, marketing of the firm, identify existing problem face by the firm, and recommended feasible solutions.
The problem identified in the production was acceptability of the product to the people sometimes the product is not at once acceptable to the people, and some people want the plan but could not afford it. This can be solve if they try to negotiate with them at the proper time when they have enough income so they could afford a plan they want, they can pay the premium after harvest time, they can pay annually or semi-annually TO survive competition, the company should improve promotion and sales talk, the firm should include some promotional strategies, such as giving benefits that the clients and their beneficiaries get.

Submitted to the University Library 05/29/2002 CS-378

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