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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.
Material type:
TextPublication details: Englewood Cliffs, N. J. : Prentice Hall, c1996.Description: xv, 704p. : ill. (chiefly col.) ; 25 cmISBN: - 013858267X
| Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Room Use Section | 19980615 | TX911.3 | Available | mma | 14321 |
Includes bibliographical references.