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Hanjin Shipping Company Cavite Branch / by Bernadette C. Gatdula.

By:

Gatdula, Bernadette C [author]

Contributor(s):

Jeciel, Danilo V. J [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 1998. Cavite State University- Main Campus,Description: 78 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658 G22 1998

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: GATDULA, BERNADETTE CUNANAN. "HANJIN SHIPPING COMPANY CAVITE BRANCH". Undergraduate Field Study. Bachelor of Science in Business Management Major in Marketing. Cavite State University. April 1998. Adviser: Mr. Danilo V. Jeciel. A three-month field education was conducted at Hanjin Shipping Company Cavite Branch, located at 1st Street, CEPZA, Rosario, Cavite. Generally, it provided the chance to apply the gained knowledge in business management in the actual situation. Specifically, it aimed to gather information on organizational management, operation and marketing aspects of the firm. Problems were identified based on the company's past operations and future plans arose from these problems. Gathering of data was done through observations and actual participation in the firm's activities and personal interviews with the branch manager, customer service personnel and HRD personnel in the main office. Part of the training was exposure and involvement in almost all detailed operation/activities of the firm and actual work as a new customer service personnel in the firm. Hanjin Shipping Company is one of the youngest global carriers in the industry which covers specialized cargo handling from conventional, high-cube dry containers to its flat rack, open-top containers, in addition to its vastly expanding reefer service to carry a variety of goods for its customers around the world. Hanjin Shipping Company offers products and services to its customers. Products include containers on different specifications. On the other hand, services include perfectionism, customer information management system, one-stop service, customer satisfaction survey, information system for customer, WAN (Wide Area Network), feeder management: system and after sales service. In its operation, the firm encountered the following problems of which future plans arose. In spite of the good management, the firm has still some marketing problems in terms of competition. Competition between shipping carriers have become intense along major corridors as well as the emergence of mega-sized carriers which attempt to capture the share of the market, including the rise of oil prices and dramatic changes in foreign exchange rates. This condition paralyzes the operation of the firm. As they enter the next stage in the maritime industry with the emergence of strong market competition by alliances, deregulation, and large-scale vessel expansion, Hanjin is rendering to move forward in pursuit of a vision which is to become a leading global logistics network through continued expansion and refinement of value-added services for the 21st century. To expound its services, the sales or marketing people should become more aggressive in specifying the products and services offered every now and then to the clients through telefax machine. This will help the firm to be recognized and/or be well known, enabling it to compete with other shipping lines.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658 G22 1998 (Browse shelf(Opens below))		Link to resource	Room use only	FS-21		00005897

Field study (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

GATDULA, BERNADETTE CUNANAN. "HANJIN SHIPPING COMPANY CAVITE BRANCH". Undergraduate Field Study. Bachelor of Science in Business Management Major in Marketing. Cavite State University. April 1998. Adviser: Mr. Danilo V. Jeciel.
A three-month field education was conducted at Hanjin Shipping Company Cavite
Branch, located at 1st Street, CEPZA, Rosario, Cavite. Generally, it provided the chance to apply the gained knowledge in business management in the actual situation. Specifically, it aimed to gather information on organizational management, operation and marketing aspects of the firm. Problems were identified based on the company's past operations and future plans arose from these problems. Gathering of data was done through observations and actual participation in the firm's activities and personal interviews with the branch manager, customer service personnel and HRD personnel in the main office. Part of the training was exposure and involvement in almost all detailed operation/activities of the firm and actual work as a new customer service personnel in the firm. Hanjin Shipping Company is one of the youngest global carriers in the industry which covers specialized cargo handling from conventional, high-cube dry containers to its flat rack, open-top containers, in addition to its vastly expanding reefer service to carry a variety of goods for its customers around the world. Hanjin Shipping Company offers products and services to its customers. Products include containers on different specifications. On the other hand, services include perfectionism, customer information management system, one-stop service, customer satisfaction survey, information system for customer, WAN (Wide Area Network), feeder management: system and after sales service. In its operation, the firm encountered the following problems of which future plans arose.
In spite of the good management, the firm has still some marketing problems in terms of competition. Competition between shipping carriers have become intense along major corridors as well as the emergence of mega-sized carriers which attempt to capture the share of the market, including the rise of oil prices and dramatic changes in foreign exchange rates. This condition paralyzes the operation of the firm. As they enter the next stage in the maritime industry with the emergence of strong market competition by alliances, deregulation, and large-scale vessel expansion, Hanjin is rendering to move forward in pursuit of a vision which is to become a leading global logistics network through continued expansion and refinement of value-added services for the 21st century. To expound its services, the sales or marketing people should become more aggressive in specifying the products and services offered every now and then to the clients through telefax machine. This will help the firm to be recognized and/or be well known, enabling it to compete with other shipping lines.

Submitted to the University Library 07/18/2007 FS-21