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Marketing : principles and strategy / Henry Assael.
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TextSeries: The Dryden Press series in marketingPublication details: Forth Worth, [Tex.] : Dryden Press, c1993.Edition: 2nd edDescription: xxix, 771p. : col. ill. ; 26 cmISBN: - 0030767083
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Glossary : p. G1 - G26. Includes bibliographical references and index.