Nestle Philippine Inc., Cabuyao, Laguna / by Cecilia M. Cruz.
Material type: TextLanguage: English Publication details: Indang, Cavite : 1999. Cavite State University- Main Campus,Description: 72 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 658 C88c 1999
- College of Economics, Management, and Development Studies (CEMDS)
Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Theses / Manuscripts | Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 658 C88c 1999 (Browse shelf(Opens below)) | Link to resource | Room use only | FS-35 | 00005900 |
Field study (B.S.B.M.--Marketing) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS)
CRUZ, CECILIA MARGES, "Nestle Philippines Inc., Niugan, Cabuyao Field study, Cavite State University, April, 1999. Adviser: Mrs.Lolita G. Herrera. A three-month field study was conducted at Nestle Philippines Inc. located in Niugan, Cabuyao Laguna. It aimed to provide an opportunity to apply gained knowledge and skills in the classrooms to actual situations. This field study report presents some information on the company's operation, organization and management, production, and marketing.
Gathering of data was done through observation, personal research and interviews
with those who are knowledgeable with specific matters.
The company is engaged in the production and sales of food and beverages. Being one of the biggest food companies in the world, they are globally organized, serving almost every major market worldwide. The company produces high quality products and meets specific nutritional requirements and relevant to the needs of the consumers. The objectives include the following; the company will always be by standards of integrity and professionalism and strive to preserve the reputation of excellence which has earned as well the trust and confidence of its consumers. Being in the spirit of free enterprise, the business must earn a reasonable profit to enable to continue serving the consumers, provide for the welfare of their workers and employees, ensuring investors of a fair retum and performing their duties and responsibilities as good corporate citizens of this country.
Submitted to the University Library 07/18/2007 FS-35