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Marketing management : knowledge and skills / Paul J. Peter, James H. Donnelly, Jr.

By:

Peter, Paul J

Contributor(s):

Donnelly, James H

Material type: Text

Text

TextPublication details: Chicago : Irwin, c1995.Edition: 4th edDescription: xiii, 864 p. : col. ill. ; 24 cmISBN:

0256137277

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Includes bibliographical references and index.

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