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Marketing management : Philip Kotler. analysis, planning, implementation, and control /

By: Material type: TextTextSeries: The Prentice Hall International series in marketingPublication details: Upper Saddle River, N. J. : Prentice Hall, c2000.Edition: Millenium edDescription: xxxii, 718 p. ; 26 cmISBN:
  • 0130122173
Subject(s):
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Includes bibliographical references.

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