Marketing management : Philip Kotler. analysis, planning, implementation, and control /
Material type: TextSeries: The Prentice Hall International series in marketingPublication details: Upper Saddle River, N. J. : Prentice Hall, c2000.Edition: Millenium edDescription: xxxii, 718 p. ; 26 cmISBN:- 0130122173
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Includes bibliographical references.