Angel heart rolling store / by Joseph O. Feraer and Harold R. Mojica.

Enterprise development project (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

FERAER, JOSEPH 0. and MOJICA, HAROLD C. "Angel Heart Rolling Store": An Enterprise Development Project. Bachelor of Science in Business Management major in Marketing, Cavite State University, Indang, Cavite. April 1999. Adviser: Mrs. Lolita G. Herrera.
A study was conducted at #55 Carasuchi, Indang, Cavite primarily to provide the
students a chance to apply their knowledge in business management to actual situation by putting up their own business while studying. It evaluated the profitability of a rolling store, the marketing strategies to be utilized and identified the problems in handling a rolling store business and recommended some possible solutions. The study was conducted from November 5, 1998 to February 21, 1999. The business sold different types of goods such as canned goods, dry goods and others to different retail stores of Carasuchi, Pulo and Harasan. An initial capital of P50,000.00 was used in the business. The liquidity analysis was used to assess the project's ability to meet short-term obligations or its solvency in the even of adversities or misfortunes. In a short period of time, the business earned a total gross profit of P24,623.70 and acquired an operating expenses amounting to P16,950.00. Net sales amounted to P7,673.76. From November to February, they gained a high net sales which resulted to better sales for the said period of the project. A computed return on investment in a rolling store was 15.35 percent which means that for every one peso invested in the business there was a P0.15 return on investment. This was considered profitable because the turn-over of the capital invested has faster compared to other types of business. Given the cost of money or commercial borrowing rate of 33 percent the value of the said investment after 105 days should have been P4,764.57. Comparing this with the result of this business venture, it earned P7,673.76 which is equivalent to 15.35 percent interest earnings in 105 days or 53.36 percent per annum. Therefore it will be safe to conclude therefore that this project is profitable and sustainable. In the first month of operation, the proponents encountered several problems. These include stiff competition, high price of goods, and out of stock commodities. To penetrate the good market of goods, the proponents compared the prices with competitors' price and offered a much lower price. The proponents did some strategies like giving discount and selling the goods three times a week to be able to gain more customers. They also found regular suppliers such as Makro, Uniwide Coastal Mall and Dings Wholesale and Retailing Store which could offer low prices of goods and distribute them more often to assure that the business will not suffer from insufficiency of stocks. Mother problem encountered was the limited number of goods brought about by the limited size of the delivery jeep. In solving these problems, the proponents constructed a divider inside the vehicle to provide an additional space for the goods to be delivered to retail stores.

Submitted to the University Library 07/18/2007 EDP-46