Micro perspective of tourism and hospitality / Zenaida Lansangan-Cruz.

By:

Lansangan-Cruz, Zenaida [author]

Material type: Text

TextLanguage: English Series: HRM-TOURISM seriesPublication details: Manila, Philippines : REX Book Store, c2019Edition: First editionDescription: x, 230 pages ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789712399107

Subject(s):

LOC classification:

G155.7 L29 2019

Online resources:

Click here to view the table of contents

Contents:

The psychology of tourism -- The sociology of tourism -- Tourism and culture -- Transportation sector -- Accommodations -- Food and beverages sector -- Recreation and leisure -- Tourist attractions and theme parks -- The MICE industry: meaning and importance --Tourism marketing -- Tourism promotion -- Tourism distribution channel -- Tourism planning -- Tourism development -- Employment opportunities and qualifications in the tourism and hospitality industry.

Summary: "Micro Perspective of Tourism and Hospitality is an introductory book for students taking tourism and hospitality courses. This book describes the workings, operations, and integrative activities of major stakeholders in the tourism and hospitality industry; provides an in-depth study of the nature and distinctive characteristics of each sector of the entire tourism industry focusing on the management, organization, and planning of business strategies for various entities in the local setting; analyzes the possible impacts of external factors and trends on the different industry sectors; explains client profiling and travel motivations; discusses the management and marketing of service-oriented business organizations; and identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs. This book follows an outcome-based approach, with learning outcomes presented at the beginning of each chapter, a summary, discussion questions, chapter activities, and a chapter quiz at the end of the chapter."--Back cover

List(s) this item appears in: Print Books 2022

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Holdings
Item type	Current library	Collection	Call number	URL	Copy number	Status	Notes	Barcode
Books	Ladislao N. Diwa Memorial Library Filipiniana Section	Non-fiction	F RUS G155.7 L29 2019 (Browse shelf(Opens below))	Link to resource	c1	Room use only	78512	00079292
Books	Ladislao N. Diwa Memorial Library Filipiniana Section	Non-fiction	FIL G155.7 L29 2019 (Browse shelf(Opens below))	Link to resource	c2	Available	78513	00079293
Books	Ladislao N. Diwa Memorial Library Filipiniana Section	Non-fiction	FIL G155.7 L29 2019 (Browse shelf(Opens below))	Link to resource	c3	Available	78514	00079294
Books	Ladislao N. Diwa Memorial Library Filipiniana Section	Non-fiction	FIL G155.7 L29 2019 (Browse shelf(Opens below))	Link to resource	c4	Available	78515	00079295

Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Filipiniana Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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OBE Outcomes-Based Education--Cover.
Includes index.

The psychology of tourism -- The sociology of tourism -- Tourism and culture -- Transportation sector -- Accommodations -- Food and beverages sector -- Recreation and leisure -- Tourist attractions and theme parks -- The MICE industry: meaning and importance --Tourism marketing -- Tourism promotion
-- Tourism distribution channel -- Tourism planning -- Tourism development -- Employment opportunities and qualifications in the tourism and hospitality industry.

"Micro Perspective of Tourism and Hospitality is an introductory book for students taking tourism and hospitality courses. This book describes the workings, operations, and integrative activities of major stakeholders in the tourism and hospitality industry; provides an in-depth study of the nature and distinctive characteristics of each sector of the entire tourism industry focusing on the management, organization, and planning of business strategies for various entities in the local setting; analyzes the possible impacts of external factors and trends on the different industry sectors; explains client profiling and travel motivations; discusses the management and marketing of service-oriented business organizations; and identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs. This book follows an outcome-based approach, with learning outcomes presented at the beginning of each chapter, a summary, discussion questions, chapter activities, and a chapter quiz at the end of the chapter."--Back cover

Fund 164 REX ADB STORES & SERVICES, INC. Purchased 12/17/2020 78512 pnr PHP 368.00 copy 1 2020-11-425 2020-1-0316

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