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Preferred design and acceptability of a promotional material for tourism destinations in Indang, Cavite / by Christina D. Almoite and Alexandra Nicole A. Lozada.

By:

Almoite, Christina D [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2019.Description: xiv, 53 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

306.4 Al6 2019

Online resources:

Click here to view abstract and table of contents

Production credits:

College of Arts and Sciences (CAS), Department of Languages and Mass Communication

Abstract: ALMOITE, CHRISTINA D., and LOZADA, ALEXANDRA NICOLE A. Preferred Design and Acceptability of Promotional Materials for Tourism Destinations in Indang, Cavite. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. June 2019. Adviser: Prof Erica Charmane B. Hernandez. The study was conducted in Indang, Cavite from September 2018 to April 2019. It generally aimed to identify the preferred design and acceptability of promotional materials for tourism destinations in Indang, Cavite. The study also identified the different tourism destinations in Indang, Cavite that can be promoted and the factors to consider in designing the promotional materials in terms of content, layout and materials. The Tourism Department of Indang and key officials from each barangay were the participants in the benchmarking - which was conducted to identify the preferred Promotional materials to be designed for tourism destinations in Indang, Cavite and the factors to consider in designing the promotional materials in terms of content, layout and matérials. There were 28 barangays visited by the researchers; 70 participants answered the benchmarking survey. In the study, the researchers conducted benchmarking to selected personnel of mainly the Tourist Department of Iidang, Cavite atid officials from each barangay of Indang. Poster was the most preferred promotional material among the other materials and the next results shows the common/simple fonts with 37 participants. Participants showed preference on the font style bold. Participants also chose brighter colors to be used in the poster. Medium font size was also agreed upon. Portrait was the most preferred page layout. Filipino language was the most preferred language. Last gathered

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	306.4 Al6 2019 (Browse shelf(Opens below))		Link to resource	Room use only	T-8496		00079786

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Previous	306.361 C14 2017 Perceived stereotyping occupational stress and work motivation of men and women with gender exchange careers in selected cities of Cavite /	306.361 N22 2012 Relationship between organizational commitment and job burnout of private secondary school teachers in selected municipalities of Cavite : basis for stress management program /	306.361 R61 2013 Organizational commitment and teaching effectiveness of Cavite State University Faculty Members /	306.4 Al6 2019 Preferred design and acceptability of a promotional material for tourism destinations in Indang, Cavite /	306.4 An4 2007 Origin, practice and promotion of Karakol /	306.4 C89 2007 Cultural interpretation of the Sanghiyang ritual in Alfonso, Cavite /	306.432 D58 2017 Perception of faculty members on the global competitiveness of Cavite State University as a Higher Education Institution /	Next

Thesis (Bachelor of Arts in Journalism) Cavite State University.

Includes bibliographical references.

College of Arts and Sciences (CAS), Department of Languages and Mass Communication

ALMOITE, CHRISTINA D., and LOZADA, ALEXANDRA NICOLE A. Preferred Design and Acceptability of Promotional Materials for Tourism Destinations in Indang, Cavite. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. June 2019. Adviser: Prof Erica Charmane B. Hernandez.

The study was conducted in Indang, Cavite from September 2018 to April 2019. It generally aimed to identify the preferred design and acceptability of promotional materials for tourism destinations in Indang, Cavite. The study also identified the different tourism destinations in Indang, Cavite that can be promoted and the factors to consider in designing the promotional materials in terms of content, layout and materials.

The Tourism Department of Indang and key officials from each barangay were the participants in the benchmarking - which was conducted to identify the preferred Promotional materials to be designed for tourism destinations in Indang, Cavite and the factors to consider in designing the promotional materials in terms of content, layout and matérials. There were 28 barangays visited by the researchers; 70 participants answered the benchmarking survey.

In the study, the researchers conducted benchmarking to selected personnel of mainly the Tourist Department of Iidang, Cavite atid officials from each barangay of Indang. Poster was the most preferred promotional material among the other materials and the next results shows the common/simple fonts with 37 participants. Participants showed preference on the font style bold. Participants also chose brighter colors to be used in the poster. Medium font size was also agreed upon. Portrait was the most preferred page layout. Filipino language was the most preferred language. Last gathered

Submitted to the University Library 08/29/2019 T-8496