Social media : how to engage, share, and connect / by Regina Luttrell

By:

Luttrell, Regina [author]

Material type:

Computer fileLanguage: English Publication details: Lanham, Maryland : Rowman & Littlefield Publishers, 2022Description: 1 online resource (642, pages) : color illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781538154410 (e-book)

Subject(s):

LOC classification:

HM742 L97 2022

Online resources:

Contents:

I. The advancement of an industry -- 1. The four quadrants of public relations -- 2. The evolution of social media -- 3. Status: “it’s complicated --II. Strategic planning : public relations and social media 4. The road map to success : developing a social media plan -- 5 Contemporary media relations -- 6. Content creation and curation -- 7. Visual content on the social sphere -- 8. Social media channels -- 9: “Sticky” social media --10. Measuring social media’s impact and value -- III. Strategic management : public relations and social media --11. Social media ethics -- 12. Crisis management on the social Sphere --13. Rules of engagement --14. The future of PR and social media

Summary: Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users. Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. Features of the fourth edition include: Chapter objectives and learning outcomes Social Media Expert profiles Theory into Practice boxes #LRNSMPR (Learn Social Media and Public Relations) boxes Comprehensive glossary of terms Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere

List(s) this item appears in: NEW Online E-Books 2023

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Holdings ( 2 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Online E-Books	Ladislao N. Diwa Memorial Library Multimedia Section	Non-fiction	OEBP HM742 L97 2022 (Browse shelf(Opens below))		Available	PAV		OEBP000385
Compact Discs	Ladislao N. Diwa Memorial Library Multimedia Section	Non-fiction	EB HM742 L97 2022 (Browse shelf(Opens below))		Room use only	PAV		EB000385

Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Multimedia Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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https://portal.igpublish.com/iglibrary/ is required to read this e-book.

Includes bibliographical references and index

I. The advancement of an industry -- 1. The four quadrants of public relations -- 2. The evolution of social media -- 3. Status: “it’s complicated --II. Strategic planning : public relations and social media
4. The road map to success : developing a social media plan -- 5 Contemporary media relations -- 6. Content creation and curation -- 7. Visual content on the social sphere -- 8. Social media channels --
9: “Sticky” social media --10. Measuring social media’s impact and value -- III. Strategic management : public relations and social media --11. Social media ethics -- 12. Crisis management on the social Sphere --13. Rules of engagement --14. The future of PR and social media

Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users.

Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Features of the fourth edition include:

Chapter objectives and learning outcomes
Social Media Expert profiles
Theory into Practice boxes
#LRNSMPR (Learn Social Media and Public Relations) boxes
Comprehensive glossary of terms
Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere

Fund 164 CE-Logic Purchased November 9, 2022 OEBP000385 P. Roderno PHP 9,711.85
2022-11-1010 2022-9-1288