Introduction to meetings, incentives, conferences, and events management (MICE) / Zenaida Lansangan-Cruz.

Includes bibliographical references and index.

Chapter 1: The Meaning and Importance of MICE -- Chapter 2: Key Players in the MICE Industry and Their Roles in the Tourism and Hospitality Industry -- Chapter 3: MICE Planners -- Chapter 4: MICE Planning -- Chapter 5: MICE Management -- Chapter 6: Marketing MICE -- Chapter 7: Financial Management of MICE -- Chapter 8: Risk Management -- Chapter 9: The Role of Ethics in the MICE Industry -- Chapter 10: Technology for the MICE Industry -- Chapter 11: Changes Affecting the MICE Industry in the Next Millenium -- Chapter 12: Special Events Management.

"Introduction to Meetings, Incentives, Conferences and Events Management (MICE), as applied to tourism and hospitality, examines the principles of conceptualizing, planning, managing, and evaluating events, conferences, meetings, and other special activities. This book explains the significance of conventions and events in tourism and hospitality, event conceptualization, event design, project/event management, methods of monitoring and evaluation, physical requirements, organizing, promotions, sponsorship, and the financial aspects of such tasks. It describes the business strategies to get MICE business and retain clients. It follows an outcomes-based approach, with learning outcomes presented at the beginning of each chapter and a summary, discussion questions, chapter activities, and a chapter quiz at the end of the chapter."--Back cover

Fund 164 REX ADB Stores & Services, Inc. Purchased 03/23/2022 79981 pnr PHP 415.00 copy 1 2022-02-058 2022-1-0140

Fund 164 REX ADB Stores & Services, Inc. Purchased 03/23/2022 79982 pnr PHP 415.00 copy 2 2022-02-058 2022-1-0140

Fund 164 REX ADB Stores & Services, Inc. Purchased 03/23/2022 79983 pnr PHP 415.00 copy 3 2022-02-058 2022-1-0140