Temperament and customer service preference of shoppers on Mendez, Cavite/ by Joy Faith V. Nuestro

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2012.Description: xii, 57 pages: illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 155.262 N88 2012
Online resources: Production credits:
  • College of Arts and Sciences (CAS)
Abstract: NUESTRO, JOY FAITH V. Temperament and Customer Service Preference of Shoppers in Mendez, Cavite. Undergraduate Thesis. Bachelor of Science in Psychology. Cavite State University. April 2012. Thesis Adviser: Mr. Renato T. Agdalpen. This study was conducted to determine the relationship between temperament and customer service preference of shoppers in selected barangays in Mendez, Cavite. Specifically, this sought to determine the: 1) demographic profile of the respondents with respect to gender, age, civil status, educational attainment, and monthly income; 2) temperament type of the respondents as guardian, idealist, artisan and rational; 3) customer service preference of the participants as listener, emphatic, gratitude, persuasive and facilitative; and 4) relationship between the temperament and customer service preference of shoppers. The researcher used the descriptive correlational design which involves collection of data in order to test the hypothesis or to answer questions concerning the current status of the subject of the study. Purposive sampling was used in this research. The respondents were selected shoppers from Mendez, Cavite who experienced shopping in different boutiques and department stores in malls. This study revealed that most of the respondents have a temperament type of guardian with seventy eight percent (78%) which have natural talent in managing goods and services. The respondents have natural ability of creativity appropriating resources and services in all aspects of society which includes families, communities, schools, churches, hospitals and businesses. And this study reveals that the preference of shoppers for customer service is sixty two percent (62%) for listeners. The result indicated that majority preferred the customer service representative to be attentive listener and clearly understand the respondent's needs concerns or complaints. The result of the study revealed that there was no significant relationship between temperament and customer service preference of the respondents in Mendez, Cavite. Regardless of the temperament category of the buyers such as artisan, guardian, idealist and rational, there was no indication that it has something to do with their preference of customer service.
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 155.262 N88 2012 (Browse shelf(Opens below)) Link to resource Room use only T-5058 00080401

Thesis (Bachelor of Science in Psychology) Cavite State University.

Includes bibliographical references.

College of Arts and Sciences (CAS)

NUESTRO, JOY FAITH V. Temperament and Customer Service Preference of Shoppers in Mendez, Cavite. Undergraduate Thesis. Bachelor of Science in Psychology. Cavite State University. April 2012. Thesis Adviser: Mr. Renato T. Agdalpen.
This study was conducted to determine the relationship between temperament and customer service preference of shoppers in selected barangays in Mendez, Cavite. Specifically, this sought to determine the: 1) demographic profile of the respondents with respect to gender, age, civil status, educational attainment, and monthly income; 2) temperament type of the respondents as guardian, idealist, artisan and rational; 3) customer service preference of the participants as listener, emphatic, gratitude, persuasive and facilitative; and 4) relationship between the temperament and customer service preference of shoppers.
The researcher used the descriptive correlational design which involves collection of data in order to test the hypothesis or to answer questions concerning the current status of the subject of the study. Purposive sampling was used in this research. The respondents were selected shoppers from Mendez, Cavite who experienced shopping in different boutiques and department stores in malls.
This study revealed that most of the respondents have a temperament type of guardian with seventy eight percent (78%) which have natural talent in managing goods and services. The respondents have natural ability of creativity appropriating resources and services in all aspects of society which includes families, communities, schools, churches, hospitals and businesses. And this study reveals that the preference of shoppers for customer service is sixty two percent (62%) for listeners. The result indicated that majority preferred the customer service representative to be attentive listener and clearly understand the respondent's needs concerns or complaints.
The result of the study revealed that there was no significant relationship between temperament and customer service preference of the respondents in Mendez, Cavite. Regardless of the temperament category of the buyers such as artisan, guardian, idealist and rational, there was no indication that it has something to do with their preference of customer service.

Submitted to the University Library July 31, 2013 T-5058

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