Normal view MARC view ISBD view

Exposure to selected tv ads that promote Filipino social and cultural values and the buying behavior of selected second year BA Mass Communication students of Cavite State University/ by Janice A. Profeta and Irene P. Rosal.

By:

Profeta, Janice A [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2003.Description: xii, 34 pages: illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

070.444 P94 2003

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Arts and Sciences (CAS)

Abstract: PROFETA, JANICE A. and ROSAL, IRENE P. Exposure to Selected TV Ads that Promote Filipino Social and Cultural Values and the Buying Behavior of Selected Second Year BA Mass Communication Students of Cavite State University. Undergraduate Thesis Bachelor of Arts in Mass Communication, major in Journalism. Cavite State University, Indang, Cavite. April 2003. Adviser: Mrs. Irma M. Penalba. The study was conducted at the Cavite State University from February to March 2003 to determine the relationship between the degree of exposure to selected TV ads that promote Filipino social and cultural values and the buying behavior of selected second year BA Mass Communication students of Cavite State University. Questionnaires were answered and filled out by 60 second year BA Mass Communication students of the same university. Data gathered were studied and tabulated thematically. The study showed that all the respondents are aware of the TV ads that promote Filipino social and cultural values. Fifty percent usually watched these selected TV ads once a day, and 70 % patronized these products. Forty-eight respondents out of 60 were affected by sharing it with friends through conversation. It was also revealed that there was no significant relationship between the degree of exposure to selected TV ads that promote Filipino social and cultural values and the buying behavior of selected second year BA Mass Communication students at Cavite State University.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	070.444 P94 2003 (Browse shelf(Opens below))		Link to resource	Room use only	T-2590		00080404

Thesis (Bachelor of Arts in Mass Communication Major in Journalism) Cavite State University.

Includes bibliographical references.

College of Arts and Sciences (CAS)

PROFETA, JANICE A. and ROSAL, IRENE P. Exposure to Selected TV
Ads that Promote Filipino Social and Cultural Values and the Buying Behavior of Selected Second Year BA Mass Communication Students of Cavite State University. Undergraduate Thesis Bachelor of Arts in Mass Communication, major in Journalism. Cavite State University, Indang, Cavite. April 2003. Adviser: Mrs. Irma M. Penalba.
The study was conducted at the Cavite State University from February to March
2003 to determine the relationship between the degree of exposure to selected TV ads that promote Filipino social and cultural values and the buying behavior of selected second year BA Mass Communication students of Cavite State University. Questionnaires were answered and filled out by 60 second year BA Mass Communication students of the same university. Data gathered were studied and tabulated thematically.
The study showed that all the respondents are aware of the TV ads that promote Filipino social and cultural values. Fifty percent usually watched these selected TV ads once a day, and 70 % patronized these products. Forty-eight respondents out of 60
were affected by sharing it with friends through conversation. It was also revealed that there was no significant relationship between the degree of exposure to selected TV ads that promote Filipino social and cultural values and the buying behavior of selected second year BA Mass Communication students at Cavite State University.

Submitted to the University Library May 19, 2003 T-2590