Electronic payment : factors associated with the adoption and the spending behavior of consumers in the Fourth District of Cavite / by Mary Rose Felicidario, Mary Jane R. Ignacio, Abegail P. Maliglig and Danica N. Waniwan.

Thesis (Bachelor of Science in Business Management major in Financial Management) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS).

FELICIDARIO, MARY ROSE, IGNACIO, MARYJANE R., MALIGLIG, ABEGAIL P., & WANIWAN, DANICA N., Electronic Payment: Factors Associated with the Adoption and The Spending Behavior of Consumers in the Fourth District of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Financial Management. Cavite State University-Main Campus, Indang, Cavite. August 2022. Adviser: Ms. Princess M. Feliciano

The main purpose of this study was to investigate the factors associated with the adoption of electronic payment and the spending behavior of consumers in the fourth district of Cavite. Specifically this study aimed to: a.) determine the socio-economic profile of the participants; b.) determine the most frequently used electronic payment application; c.) determine the most significant factors associated with electronic payment adoption in terms of perceived usefulness, awareness, perceived benefit, perceived security and safety, and subjective norms; d.) determine the spending behavior of consumers; and e.) determine the significant relationship between factors associated with electronic payment adoption and the spending behavior of consumers. This study used descriptive and correlational research design with the survey questionnaire as the main instrument in gathering data. The participants of the study were 385 consumers characterized as current residents of any Barangay in Dasmariñas City, Cavite, and therefore capable of making their own spending decisions. Primary data were gathered through online survey questionnaires that were carefully analyzed using Cronbach's Alpha test for its reliability. The majority of the participants were female, single, and the age range was from 18-22 years old. Most of the participants were college undergraduates and currently studying. The different electronic payment applications were Gcash, PayPal, paymaya, and others such as mobile banking applications. Frequency counts, percentages, range, mean, and standard deviation were used for the socio-economic profile of the participants. Using a five-point Likert Scale, the study were able to identify the most important factors associated with the adoption of e-payment and therefore assessed its relationship to the spending behavior of consumers. The significant relationship between factors associated with the electronic payment adoption and spending behavior was obtained through the use of Pearson's Correlation coefficient. As the main objective of the study was to identify if there is a significant relationship between the factors associated with the e-payment adoption and the spending behavior with the use of Pearson's Correlation, it was confirmed that there was a significant relationship between the factors associated with the adoption of e-payment and the spending behavior. The study found out that there was a weak negative significant relationship between the perceived usefulness of e-payment to spending behavior, which means when one variable increases, the other one decreases. The majority of the factors associated with e-payment adoption had a weak positive significant relationship to the spending behavior of consumers including awareness, perceived security, and safety which indicated a direct proportion, meaning when one variable increases, the same goes for another variable. The study also revealed that perceived benefit as the most important factor had a moderate positive correlation with the spending behavior of consumers. Overall, the average level of most important factors associated with the e-payment adoption resulted in a significant relationship between the spending behavior of consumers and they were more likely to be wise spenders. It is recommended to consumers for them to become wise spenders, they should be more familiar about the different features and uses of an e-payment application and use it only for important purposes to avoid overspending.

Submitted to the University Library 11/07/2022 T-9218